Started visual direction and design activities such as fashion, graphics, products, and videos in 2006, centered on Tamae Hirokawa and Takeshi Fukui. At the same time, Hirokawa launched the brand "SOMARTA" and announced it at the Tokyo Collection from the spring and summer of 2007. SOMA DESIGN handles the art direction from show production.

Major works include Canon NEOREAL Exhibition (Milan Design Week 2008), TOYOTA "iQ x SOMARTA MICROCOSMOS" Exhibition (DESIGNTIDE TOKYO 2008), UNIQLO UT Designers Invitation [UT x SOMA DESIGN] (2009), Aizu Nuri BITOWA "BITOWA DÉCOR" , "BITOWA modern".